Vital Statistics

Increase your return on investment and build more compelling interaction with your customers through targeted marketing

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Industry leaders in audience understanding

Vital Statistics is Purple Seven’s industry-leading customisable data management system and communications platform. For years it has helped our clients drive improved understanding of, and communications with, their audiences. Combine with our survey tool to get valuable customer feedback and demographics for your events, using other events as benchmarks.

Easy in-house reporting, analysis and segmentation

Time-saving reporting for event performance, customer behaviour, ticketing trends, feedback. Create event bands using multiple events, to look at sales trends, whether by season, year, genre or other parameters. Event and business analysis tools that you can tailor to your specifications, whether for single events or customisable event bands. Compatible with Mosaic coding.

Increase ticket sales through targeted marketing

Save money on marketing campaigns by filtering customers into segments based on their ticketing history, behaviour and attributes – helping you target the right customers for the right events. Includes an integrated email solution option. Monitor the efficiency of the marketing campaign against ticket sales, helping to focus marketing activities throughout the year.

You will receive:

  • An online portal, updated with fresh data every day
  • Unique usernames for every user
  • Downloadable reports to share with your colleagues
  • Optional modules Balanced Database – which automatically segments your ticket buyers – and Recommendations – which calculates events each customer is likely to be interested in
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