What is Recommendations?

Recommendations removes the guesswork from selling events by understanding your customers attendance patterns. Stop asking yourself “Who could I sell this to?” and let Recommendations do all the hard work.

Web

Enhance your customers’ experience by adding Web Recommendations to your website. With very little effort you will soon be recommending events that intelligently match each customer’s interests. Whether the events are shown on the basket page or when the customer logs in, there are many opportunities for you to recommend events.

Point of Sale

POS Recommendations lets your box office team recommend other events, with the added confidence that they know that their recommendations will be of interest to the customer. It is a great way of increasing revenue whilst making your customers feel like they are receiving a personal service.

Campaign

Due for release in January 2012, Campaign Recommendations will revolutionise the way you sell your events to your audience. Available directly from Purple Seven, Campaign Recommendations will allow you to send direct mail to promote an event to only those customers who would be interested in it. Early tests have already revealed a 1200% increase in response rates.

All three solutions are supported by Purple Seven’s reporting tools, allowing you to compare customer purchases against the events they were recommended.

If we’ve grabbed your attention, find out how you can get Recommendations.

Is Recommendations for you?

For ticketing providers

Benefits for ticketing providers

Giving your clients the power to increase their ticket sales and enhance their customer relationships couldn’t be easier. Recommendations is different because it intelligently analyses individual booking histories to determine the recommendations it makes. As the results are so tailored to the individual, tests have shown a marked increase in conversion rates, and therefore revenue streams.

By installing Purple Seven’s Daily Data Extractor (DDX), you can quickly roll-out Web and POS Recommendations to each of your clients. Then the only decision is for your clients to choose where they want Recommendations to appear – it really is that simple.

How does it work?

  1. Each night the DDX extracts the booking data from the venue.
  2. Using our algorithms Recommendations does its analysis.
  3. Up-to-date Recommendations are calculated and provided for every customer.

Sounds good doesn’t it?

Learn more about the pricing plan.

Price

Our pricing model works on the total number of tickets the organisation sold in the previous 12 months.

This table contains the Recommended Retail Price for Recommendations
Tickets per annum RRP (£)
Under 30k 450
30k – 129k 700
130k – 199k 950
200k+ 1750

There is a one-off set-up charge per client of £300, payable to Purple Seven.

Please contact Rachael Easton at Purple Seven about reseller arrangements.

For venues

Benefits for venues

It seems a silly question to ask “Would you like to sell more tickets”. By knowing your customers’ attendance behaviour you can put them in the driving seat. Recommendations only recommends the events that it knows each customer is genuinely interested in. Tests have shown that this has a hugely positive impact on sales.

So, no more guessing which events customers might like based on attendance to one particular genre. Recommendations looks at ALL their bookings and removes the guesswork.

There are three ways you can put Recommendations to work:

  • On your website
  • Via your ticketing system POS
  • By creating intelligent direct marketing campaigns*

Don’t worry if your ticketing system isn’t already using Recommendations, new vendors are adding it all the time. However, if you are eager to start using Recommendations straight-away, call us directly and we’ll be happy to help.

How does it work?

Each night your booking data is extracted from your ticketing system. Using some clever programming, Recommendations analyses the data and recalculates every customers’ Recommendations.

Sounds good doesn’t it?

Learn more about the pricing plan.

Price

Recommended Retail Pricing starts at £450 per year for clients who ticket up to 30,000 tickets.

Please contact your ticketing provider or Rachael Easton at Purple Seven about reseller arrangements.

FAQs

How hard is the integration?
It’s really easy if you know what you are doing! A web developer should be able to get something up and running within just a few minutes for a very simple integration. The more creative implementations may take more time!
Is Recommendations available to Festivals?
If your festival manages all the ticketing then, yes, you can have Recommendations. We think it’s the perfect way to provide your customers with a festival planner tool.
Is Recommendations available to Touring Companies?
Not right now, but it will be. Sign up to our mailing list and we’ll be in touch when it’s ready for release.
Is Recommendations available to Agencies?
Sorry recommendations isn’t available for Agencies, however, your customers may be so we’d be delighted to keep you informed so you can advise then accordingly.

How do I get Recommendations?

If your ticketing provider already offers Recommendations, then contact them directly. If they are not listed below then please contact Rachael Easton at Purple Seven.

There are a few ways that websites are configured to work with online ticketing, for example:

You integrate your web ticketing to the database through an API*.
If you interface your web ticketing through an API you will need to discuss the integration of Recommendations with your web developer – it’s very easy to integrate with our API so your web developers should find it very straight forward.
Your ticketing company hosts your web ticketing which is ‘skinned’
If your ticketing company manages your web ticketing you will need to discuss your requirements with them to see what functionality is available. We’ll be happy to discuss your options with you.

* API is short for Application Programming Interface, which is an interface implemented by a software program that enables it to interact with other software

Ticketing companies already using Recommendations from Purple Seven

The following ticketing companies are already offering Recommendations to their clients:

  • Spektrix
  • Patron Base
  • Spektrix, 
  • Patron Base.
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Screenshots

Examples of Recommendations in the wild will be shown here soon.

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Your details

Talk to Rachael Easton

01926 203040

Rachael Easton

Purple Seven

Midway House, 23a Coten End Warwick, CV34 4NT  UK.

Photo of Rachael Easton