Increase ticket sales by promoting your show directly to new audiences who will be interested in your events. Use lists of households in your catchment area, previously unknown to you, that have the highest chance of booking tickets, to reduce your marketing spend and increase return on investment.
Purple Seven analysis shows that 40% of audiences for a show are new to the venue. New Audiences delivers actionable lists of new customers who have the highest probability of wanting to book.
Purple Seven has access to every household address in the country and uses its nationwide database of 300 million ticket bookings to uncover which households have the greatest likelihood to book for particular types of events. Find those households that are not currently on your Box Office to power your audience acquisition.