PSi is an authoritative industry report, which puts your audiences in context.
PSi is a free, quarterly report that showcases many of the different insights you, as an organisation, need to understand.
We've built it from the collective data of the sector to add real value.
When arts organisations work together, pooling their resources in the form of their ticketing data, we are enabled to create
the first national, up-to-date "Audiences in context" digest.
Using the skills and experience of Humby & Dunn and the Purple Seven analysts, we've created the first ever Area Typology
based on actual arts attendance behaviour from over 200 organisations.
This report showcases some of the many different insights that you will need – but importantly we've used the collective
data pot to add real value. For example, for the first time you can find out what other arts engagement audiences within
your catchment area are doing – including whether they are coming to you or not.
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